Apple On Mobile Payments And Touch Id: ‘a Big Opportunity’

“It’s a big opportunity on the platform,” said Cook. To be clear, Cook said there was nothing to announce, but definitely did not close the door to the feature. He specifically pointed to users enjoying the ability to purchase digital items like music and books using the Touch ID feature, instead of having to type in a password. Related posts Why Apple’s guidance looks weak Late last week, a report by The Wall Street Journal said that the company was making a bigger push into the mobile payments space, aiming to let users buy physical goods — like clothes or cab rides — using their iPhones. The article said that iTunes and App Store chief Eddy Cue has been talking to industry executives about the topic, and has put longtime executive Jennifer Bailey in charge of building out the business. Speaking more generally about the Touch ID feature, Cook said it was one of the driving forces in iPhone 5S sales.


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